Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Officer's Lounge - Assignment: Bread Preservers"

Well hello there! I was just getting a nice loaf of bread ready for the Captain, per his latest assignment. Something about elephants and clowns, I think? *looks around* Wait, what am I doing?! It's time for a new episode of Star Trek: Asterisk!

We had a slightly shorter week than usual this week as we watch the final two episodes from season 2 of The Original Series: "Bread and Circuses" and "Assignment: Earth". Join us here to send season 2 off in style.

Stay tuned later in the week for the Aftermath, along with his written reviews (with a special bonus segment on the Preservers). Plus, remember that HAILING FREQUENCIES ARE OPEN at (513) ASTRISK (278-7475). You can call us with any questions or comments about Star Trek or our show. Finally, remember to join us next and every Thursday for the live show. Until then, I'm gonna slice this bad boy up and make us some sammiches.