Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Weekly Aftermath - Assignment: Bread Preservers"

*walks out of large refrigerator doors*

Oh. Hey, you guys. I didn't know you'd be here. What's that? A new episode of Star Trek: Asterisk? Of course I've got one of those for ya! *pulls mechanical pencil out of his pocket and clicks it* Here we go!

This week, Steve and I cover the final two episodes of season 2 of The Original Series: "Bread and Circuses" and "Assignment: Earth". Also, Steve includes a special segment on the history of the Preserver alien race. Come through the other side of the vortex and find the audio here.

Don't forget to stay tuned for Steve's written reviews (including a write-up on the Preservers), and remember that HAILING FREQUENCIES ARE OPEN! Call us with any of your questions or comments about Star Trek or Star Trek: Asterisk at (513) ASTRISK (278-7475). Finally, be sure to join us on Thursday for the live show. Until then... *walks back into the fridge and it disappears*

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