Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Officer's Lounge - That Which Gideon Lights"

Well, after anticipating the arrival of a new PADD from Starfleet Command, I finally got it! I'm trying to make sure I don't forget anything with the setup of this thing... But before I forget anything else, you guys need a new episode of Star Trek: Asterisk!

This week, the Captain and I laughed at the expense of three more episodes from season 3 of The Original Series: "The Mark of Gideon", "That Which Survives", and "The Lights of Zetar". Join us in our mockery here.

In case you haven't already, be sure to go back and read Steve's written reviews. Also, stay tuned later today for the Aftermath. Plus, HAILING FREQUENCIES ARE OPEN at 513-ASTRISK (278-7475). Finally, be sure to join us this and every Thursday at 6PM Eastern for the live show. Now get to it!