Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Officer's Lounge - The Way to Methuselah's Cloud Minders"

A sad, sad day is upon us. Next week is our last week of The Original Series here on Star Trek: Asterisk. But before we warp into The Animated Series, we have a few things we need to take care of first - like a new episode of Star Trek: Asterisk!

Join us this week and shed tears while doubled over in laughter as we cover three more episodes from The Original Series: "Requiem for Methuselah", "The Way to Eden", and "The Cloud Minders". Feel the burn while giggling yourself at the juicy audio bits found here.

Be sure to check out Steve's written reviews for this week's episodes, and stay tuned for the Aftermath, coming shortly. Plus, HAILING FREQUENCIES ARE OPEN at 513-ASTRISK (278-7475) for all of your Star Trek or Star Trek: Asterisk questions and comments. Finally, be sure to join us this and every Thursday at 6PM Eastern for the live show. What are you waiting for?! Get to listening!