Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Weekly Aftermath - The Way to Methuselah's Cloud Minders"

As I sit and reflect on the last 6 months, it's been a really fun time going through The Original Series. But before I enter my final Chief Engineer's log entry, we have to take care of one more thing - the penultimate Aftermath episode of Star Trek: Asterisk's run of The Original Series!

This week, the Captain and I tackle three more episodes from season 3 of The Original Series: "Requiem for Methuselah", The Way to Eden", and "The Cloud Minders". Join us in our not-quite-in-depth discussion here.

Hey, go read Steve's reviews of the episodes, would ya? And finish listening to the Officer's Lounge before you do anything else! Oh, and keep in mind that HAILING FREQUENCIES ARE OPEN at 513-ASTRISK (278-7475). Finally, be sure to join us this Thursday at 6PM Eastern for our final live performance of The Original Series. Now get out of here before I get all misty eyed!

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