Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Officer's Lounge - How Practical the Albatross Incident"

Our short but gruesome quest has finally come to an end - we've FINALLY finished The Animated Series! However, we still have to bring the series to a close in a way that only we can: a new episode of Star Trek: Asterisk!

This week, Steve and I finished watching the final four episodes of The Animated Series: "The Practical Joker", "Albatross", "How Sharper Than a Serpent's Tooth", and "The Counter-Clock Incident". Come trudge through these last few with us here.

By now, you should have read Steve's written reviews. If not, a pox on your house! Do that, then listen to the Officer's Lounge, and stay tuned for the Aftermath. Plus, HAILING FREQUENCIES ARE OPEN at 513-ASTRISK (278-7475). Finally, be sure to join us this and every Thursday at 6PM Eastern for the live show. Hurry up - The Motion Picture is our next adventure!