Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Officer's Lounge - Yesterday's Savage Intruder"

It is with a heavy heart that I write these words, for Star Trek: Asterisk has completed The Original Series. But don't cry! Because before we close this particular chapter for the crew of the Enterprise, we have one last thing to do - give you new episodes of Star Trek: Asterisk!

Join Steve and I this week as we recount the tales of long ago from the final three episodes of The Original Series: "The Savage Curtain", "All Our Yesterdays", and "Turnabout Intruder". Relive the legend along with us here.

Be sure to go back and check out Steve's written reviews, and stay tuned shortly for the Aftermath, coming almost immediately. Plus, remember that HAILING FREQUENCIES ARE OPEN at 513-ASTRISK (278-7475) for all of your Star Trek or Star Trek: Asterisk questions or comments. Finally, be sure to join us this and every Thursday at 6PM Eastern for the live show. Now get to listening - you've got another episode on the horizon!!