Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Weekly Aftermath - How Practical the Albatross Incident"

IT IS FINISHED! That's right, folks, we survived the entirety of The Animated Series! Mind you, that was no small task, but we persevered and have one last thing to show for it - the series' final Aftermath episode of Star Trek: Asterisk!

This week, the Captain and I finalized The Animated Series by watching the last four episodes: "The Practical Joker", "Albatross", "How Sharper Than a Serpent's Tooth", and "The Counter-Clock Incident". Share in the spoils of victory with us here.

Make sure you go back and read Steve's write-ups, and be sure to hang out in the Officer's Lounge. Oh, and hey - you really need to see what's goin' on here. Plus, HAILING FREQUENCIES ARE OPEN at 513-ASTRISK (278-7475). Finally, make sure to check out the live show this and every Thursday at 6PM Eastern. And do it quick - our journey through the movies begins this week with The Motion Picture. Now ENGAGE!