Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Officer's Lounge - Setting Things In Motion"

It's new! It's improved! It's... all the same people as before, but older! Welcome to our updated Officer's Lounge! We're glad you could stop by during your tour of our refit. Have a seat, stay a while, and relax with a new episode of Star Trek: Asterisk!

This week, Steve and I boldly went where we haven't gone before - into the first of the movies! That's right, we dove head first into The Motion Picture. Amazingly, we survived with only tribbial brain dabblage. Come read the medical report here.

Be sure to go back and read Steve's written review of the film, plus his awesome special on the Enterprise herself. Also, remember that HAILING FREQUENCIES ARE OPEN at 513-ASTRISK (278-7475). Plus, stick around for the Aftermath, coming quite quickly. Finally, be sure to join us this and every Thursday at 6PM Eastern for the live show. You better get to it, before you invoke someone's wrath...