Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Officer's Lounge - Whalers on the Moon"

"We're whalers on the moon... we carry a harpoon... but there..." Wait, there ARE whales! In the cargo bay, of all places. And guess what else there is - a new episode of Star Trek: Asterisk!

This week, Steve and I travel through time to the year 1986 so we could watch Star Trek IV: The Voyage Home. Join us for a barrel of laughs here.

I hope you've read Steve's written review of the film, because the Aftermath is coming soon. Plus, HAILING FREQUENCIES ARE OPEN at 513-ASTRISK (278-7475). Finally, be sure to join us this coming Thursday at 6PM Eastern for the live show. Now let's go - we've got a future to save!