Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Weekly Aftermath - Setting Things In Motion"

And here we are, finally done with our tour. We hope you really like the new ship. ...because it won't last long. Hey, these things come and go. Literally. But before this particular one goes, we've got one more thing to hand over to you - a new episode of Star Trek: Asterisk!

This week, we began our trek through the movies, starting with the first one - The Motion Picture. Join us as we discuss... wait, no. Join us as we lament the movie and beg for something better. Our tale of woe can be found right here.

In case you haven't done so already, go check out Steve's review here. Oh, and the piece he did on the Enterprise? Solid gold. Plus, HAILING FREQUENCIES ARE OPEN at 513-ASTRISK (278-7475). Finally, join us this and every Thursday for the live show. Now I must attend to some business with the Captain.

He tasks me. He tasks me, and I shall have him.