Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Weekly Aftermath - Invoking the Wrath"

This was a grand week in the history of Star Trek: Asterisk. This week, we had the privilege of partaking in one of the greatest motion pictures of all time: Star Trek II: The Wrath of Khan. In doing so, there was one VERY desired side-effect - a new episode of Star Trek: Asterisk! Join Steve and I as we take an objective look at this fine film. Our in-depth analysis can be found here.

Make sure you've read Steve's written review of the film, and go back and check out the Officer's Lounge if you haven't already. Also, remember that HAILING FREQUENCIES ARE OPEN at 513-ASTRISK (278-7475). Finally, be sure to join us this and every Thursday for the live show. Get going - we've got to search for Spock soon!