Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk's Weekly Aftermath in the Original Klingon

The final page. We're finally there. Thus ends another huge chapter in the story that is Star Trek: Asterisk. But before we sign the final line, there's one last piece of the story that has to be written - a new episode!

This week, Steve and I took our final voyage with The Original Series crew. Come along with us as we discuss the final film in the series, Star Trek VI: The Undiscovered Country. Take a listen to our journey here.

Be sure to read Steve's review of the film, and make sure to spend some time in the Officer's Lounge. Also, remember that HAILING FREQUENCIES ARE OPEN at 513-ASTRISK (278-7475). Finally, enjoy a little time off, as we go on hiatus until Friday, November 9th. That's right, Star Trek: Asterisk will return on a new night with a new series - The Next Generation! Enjoy!

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