Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Officer's Lounge - The Outpost Where No One Has Honor"

After successfully recovering from a turkey-induced coma, we're back! I know, I know, I'm late getting things to you guys, but don't fret - my additional duties will be done soon, and I'll have these out fresh every weekend after the show. Hey, I gotta advance in the ranks somehow, right? But for now, let's get on with it!

This week, Steve and I continue our new journey through The Next Generation with a trio of episodes from season 1: "Code of Honor", "The Last Outpost", and "Where No One Has Gone Before". Float on with us here.

Stay tuned for the Aftermath (soon, I promise!) and make sure you're brushed up on the previous week's episodes via Steve's written synopses. Finally, make sure you join us tonight at 6PM Eastern for the live show! Now be off with you - I've got a warp engine to tinker with!

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