Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Weekly Aftermath - The Naked Encounter"

We're starting off this season with a bang, and there's no better way to do that than with new EVERYTHING - a new series, a new captain (no, we haven't replaced Steve), and a new special guest host - Mr. Tom Hall! So stop wasting time - let's go!

This week, Steve, Tom, and I began a NEW trek by exploring the first three episodes of a new series, Star Trek: The Next Generation: "Encounter at Farpoint", parts 1 and 2, and "The Naked Now". We invite you to analyze our initial findings.

Make sure you've spent some time in the Officer's Lounge, and check out Steve's written reviews from this past week. Also, HAILING FREQUENCIES ARE OPEN for any questions or comments at 513-ASTRISK (513-278-7475). Finally, be sure to check us out this and every FRIDAY at 6PM Eastern for the always awesome live show. Hurry - this week's show will start before you know it!