Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Officer's Lounge - The Big Q Haven"

SCHOOL'S OUT FOR SUMMER! SCHOOL'S OUT FOR... oh, well I guess it's actually just for the next few weeks. But that's OK, because it's time for another episode of Star Trek: Asterisk!

This week, join us on a magical quest through another triad of episodes from season 1 of The Next Generation: "Hide and Q", "Haven", and "The Big Goodbye". Get ye flask here. Also, I apologize for the sound quality not being great this week. Side effect of our technical difficulties we were having.

Be sure to go back and read Steve's written reviews, and make sure to stay tuned for the Aftermath, coming quite nearly immediately. Also, HAILING FREQUENCIES ARE OPEN at 513-ASTRISK (513-278-7475). Finally, be sure to join us this and every Friday at 6PM Eastern for the live show. Gotta run - always work to be done!