Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Officer's Lounge - The Lonely Justice Battle"

My other assignment is almost done, so I promise we won't be getting these out so late in the week starting in 2013, but for now, let's get to it - we've got a new episode of Star Trek: Asterisk just waiting to be released!

This week, Steve and I continue trudging through season 1 of The Next Generation with three more freshly squeezed episodes: "Lonely Among Us", "Justice", and "The Battle". Come drink up some of the goodness here.

Be sure to go back and take a peek at Steve's reviews of each episode, and don't forget to check back soon for the Aftermath. As always, HAILING FREQUENCIES ARE OPEN at 513-ASTRISK (513-278-7475) for all of your questions, comments, and random animal sounds. Finally, be sure to join us this and every Friday evening at 6PM Eastern for the best live show on Earth (there's a really good one you can catch on Qo'noS, but that's another story for another day). Enjoy!