Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Officer's Lounge - AngelLore01"

I have to say, this week has a special sort of meaning to me. Two episodes focused on digital storylines? YES. VERY MUCH YES. But that's not the point. The point? Oh! Well, there's a new episode of Star Trek: Asterisk for you guys!

This week, the captain and I process data from three new episodes from the first season of The Next Generation: "Datalore", "Angel One", and "11001001". View the library computer output here.

Steve's written reviews for this week are all now available, so check them out. In fact, the last one is still hot off the digital presses. Also, stay tuned for the Aftermath, coming very soon. Unfortunately, due to technical difficulties (read: an issue with Ustream/Flash), we don't have a video for it this week, so be sure to check out the audio version! Finally, be sure to join us this and every Friday at 6PM Eastern for the live show. Oh, and one side note: we'll be off for the holidays on December 28th, but we'll be back at warp 9 on January 4th, Now get to it, cadet!

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