Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Weekly Aftermath - The Big Q Haven"

Alright, my semester at school is FINALLY over, so I promise this will be the last time I put out an episode so late. So what are we waiting for? Let's get to it, already!! It's time for another episode of Star Trek: Asterisk!

This week, Steve and I unravel the tale of three more episodes from the first season of The Next Generation: "Hide and Q", "Haven", and "The Big Goodbye". See just how much we unravel by taking a listen here.

If you haven't already, be sure to listen to this week's Officer's Lounge, and make sure to check out Steve's reviews of each episode. As always, HAILING FREQUENCIES ARE OPEN for your questions or comments at 513-ASTRISK (513-278-7475). Finally, be sure to catch the live show this and every Friday evening at 6PM Eastern. Now get outta here! We've got a new show TONIGHT!

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