Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Officer's Lounge - We'll Always Have Evil Symbiosis"

Usually, I'm a last minute kind of guy. Whether it's school assignments, that little project for work, or even the occasional (...or frequent) Star Trek: Asterisk post, I have a tendency to wait until the last possible moment. NOT THIS TIME! Let's get into a new episode right now - WHILE WE RECORD THE AFTERMATH!

Steve and I just finished up a lovely triad of episodes from the first season of The Next Generation: "Symbiosis", "Skin of Evil", and "We'll Always Have Paris". Reminisce about those good times right here.

Steve will be getting the written summaries of the episodes out later this weekend, and I'll be posting the Aftermath soon. Don't forget that HAILING FREQUENCIES ARE OPEN at 513-ASTRISK (513-278-7475). And as always, come spend some time with us this and every Friday at 6PM Eastern for the live show! You'll be glad you did.