Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Officer's Lounge - A Short, Soiled Bough"

So, remember how I said that I'd get better about posting the show late? Well, I'm gonna go ahead and take a mulligan for the holidays (because they were actually pretty busy this year), and move forward in the new year, focusing on what's truly important in life: friends, food, and new episodes of Star Trek: Asterisk!

Just before the holiday season began, Steve and I had the pleasure of watching three more episodes from the inaugural season of The Next Generation: "Too Short a Season", "When the Bough Breaks", and "Home Soil". Join our wacky hijinks here.

Stick around, because the Aftermath is close behind. While you wait, you can always go back and check out Steve's written reviews of each episode, or you can download the Green Asterisk app for Windows 8 for quick access to all of our stuff. As always, HAILING FREQUENCIES ARE OPEN at 513-ASTRISK (513-278-7475) for you to leave us lovely messages. Finally, be sure to join us this and every Friday at 6PM Eastern for the live show. Alright, I gotta go - an engineer's work is never done!

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