Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Officer's Lounge - Coming to the Glory Arsenal"

After dealing with some technical difficulties at the beginning of the new year, we came back this week better than ever. Happy 2013, fellow officers, and welcome to a new year of Star Trek: Asterisk!

This week, Steve and I kick off the new year by watching three more episodes of The Next Generation: "Coming of Age", "Heart of Glory", and "The Arsenal of Freedom". Properly ring in the new year with us right here.

As always, Steve has reviewed the episodes for the pleasure of your eyeholes. Also, be sure to stay tuned for the Aftermath. Plus, HAILING FREQUENCIES ARE OPEN at 513-ASTRISK (513-278-7475). Finally, be sure to join us this and every Friday at 6PM Eastern for the LIVE show! Enjoy!

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