Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Weekly Aftermath - A Short, Soiled Bough"

Greetings, ugly giant bags of mostly water! I promised that the Aftermath would be right behind the Officer's Lounge, and I'm a man of my word, so without further delay or comma interruptions... (see what I did there?) It's a new episode of Star Trek: Asterisk!

Right before all of the holiday shenanigans began, Steve and I spent a little time talking about three more episodes from season one of The Next Generation: "Too Short a Season", "When the Bough Breaks", and "Home Soil". We've decided to share that wisdom in the form of a podcast you can find right here.

If you haven't done so already, take some time to enjoy what I think is a particularly fun episode of the Officer's Lounge. Also, Steve's analyses of the episodes are available for your reading pleasure. Plus, HAILING FREQUENCIES ARE OPEN at 513-ASTRISK (513-278-7475). And as always, we'd love for you to join us this and every Friday at 6PM Eastern for the live show. In fact, come join us tonight!

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