Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Officer's Lounge - Where Data's Silence is Outrageous"

After a long break from missions, we're suddenly slammed with more missions than we can handle, so I'll be taking over the audio portions of Star Trek: Asterisk this time around. This week, fill your ear holes with our voices as we riff on the season 2 episodes, "Where Silence Has Lease", "Elementary, Dear Data", and "The Outrageous Okona". If you haven't already checked out the written reviews, well they're around here somewhere. I'm sure you'll have a good time reading through those. And now, without further adieu... WE'VE GOT EPISODE SIGN!