Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Weekly Aftermath - The Neutral Child Conspiracy"

It might be just hours away from another one of our awesome live shows, but that doesn't discount the fact that we had one just this past week. In fact, I think it reinforces its awesomeness. So what do you say? Let's have another episode of Star Trek: Asterisk!

This week, Steve and I were able to wrap up season 1 of The Next Generation and happily continue into season 2 with another set of episodes: "Conspiracy", "The Neutral Zone", and "The Child". Help us celebrate a new beginning right here.

Go have a chuckle at the franchise's expense by going back to read Steve's reviews of the episodes. Also, be sure to spend some time in the Officer's Lounge - you'll be glad you did. Plus, remember that HAILING FREQUENCIES ARE OPEN at 513-ASTRISK (513-278-7475). Finally, be sure to meet back here this and every Friday at 6PM Eastern for the live show!

NOTE: Because I'll be away next week (2/8/13), we won't have a show that night. But be sure to join us the FOLLOWING week as we trek on!