Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Officer's Lounge - The Long Samaritan Manhunt"

Welcome back! Please, make yourself at home, have a seat on the sofa, crack open a soda, turn on the Xbox and open Netflix. It's time for Star Trek: Asterisk! Today I'll be trucking on through "Samaritan Snare," "The Long Ladder," and "Manhunt." A triplet of hilarious episodes!  Beam them into your earballs right here.

I know! It's out so early, right? Well, that'll put the reviews behind by a day, but, whatever. In the meantime, meander around the site and check out the reviews that have come before, or come visit me on Tumblr. It's always a fun time over there. The Aftermath will be up soon...