Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "The Evolution of Surviving Ensigns" Officer's Lounge

It's that time again! Welcome back to Star Trek: Asterisk. Starting this week, the podcast will be in a slightly different format. If you watch live you'll be watching the episode right along with me instead of staring at my face. (If for some reason you still want to see my face, then follow me on Instagram.) The podcast Officer's Lounge will still be pretty much the same since there is no video, except I won't stop in between episodes. I'll just let Netflix do what it does and count down to the next episode. I think that's all for now.

This week we're starting season three of Star Trek: The Next Generation with the episodes "Evolution," "The Ensigns of Command," and "The Survivors." Welcome back the good doctor, Beverly Crusher, right here:

And don't miss the next Officer's Lounge live at 6:00 EST every Friday night. See ya then!