Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "The Evolution of Surviving Ensigns"

Star Trek: Asterisk returns yet again with season three of Star Trek: The Next Generation. Listen to me as I ramble on for an hour about "Evolution," "The Ensigns of Command," and "The Survivors." I'll also explain why season three is where The Next Generation really comes together to be the show we know and love. Also, if you listen really closely, you can hear my cat, Rowsodwer, scratching at the window screen.

Hang up the "Welcome back, Beverly!" banner right here:

 And remember to join me again every Friday night at 6:00 EST when I'll stream the next three episodes of Star Trek for your viewing pleasure.