Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "The Hunted Defector on the High Ground"

Welcome to another edition of the Star Trek: Asterisk podcast. Today I'll be reviewing "The Defector," "The Hunted," and "The High Ground," so I hope you're ready to hear me rave about excellence. I don't even know what that means. I just decided it would sound good. Really, I'm just stalling to take up space so everything in this post evens out well.

While you're at TheGreenAsterisk.com, check out all the other cool stuff and don't forget to join us again in two weeks to hear me review the next three episodes. (Q will be there. Don't miss it.) I do believe that's all I have to say, so have a good day. Down by the bay. While your horse snacks on hay. I think I just may.