Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Who Bonds the Trap" Officer's Lounge

In this episode of the Officer's Lounge, I'll riff through the episodes "Who Watches the Watchers," "The Bonding," and "Booby Trap" from season three of Star Trek: The Next Generation. Listen as the tales are told of a proto-Vulcan humanoid race, the death of a boy's mother, and Counselor Troi's uniform... wait, no, I mean, a trap in space. Right.

Seriously, though, we've got some good episodes this week. Season three is really coming along nicely. I've said it before, and I'll say it again, this is the season where Star Trek: The Next Generation became great. Keep your podcast catcher tuned to this station for more awesome Star Trek stuff!