Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Who Bonds the Trap"

Welcome back to Star Trek: Asterisk. Today I'm going to talk about "Who Watches the Watchers," "The Bonding," and "Booby Trap." Three excellent episodes from season three of Star Trek: The Next Generation.

Nit-picky point of order: at one point during the "Booby Trap" review I make a reference to the "season finale," but I actually meant "series finale." I didn't catch that until listening to it again. And I know nerds will be confused/mad if I don't correct myself, so... there it is.

Remember to join me every Friday at 6pm EST for more awesome Star Trek stuff, and check out my YouTube channel while you're at it! I'm sure you'll enjoy it.