Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Yesterday's Perspective on Q" Officer's Lounge

Sit back and enjoy a little audio drama, or play the episode on Netflix along with the podcast and listen to me blather on over the audio. It's time for the Officer's Lounge!

Today I'll be providing commentary for "Déjà Q," "A Matter of Perspective," and "Yesterday's Enterprise." Three fine episodes from season three of Star Trek: The Next Generation. And if you don't agree, you can take it up with Henry Spencer, Don Héctor "Tio" Salamanca, and Scooter McGavin. That's right! They're all in there!

Press play and enjoy, my friends...