Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Yesterday's Perspective on Q"

Today on the podcast I give a summary of "Déjà Q," "A Matter of Perspective," "Yesterday's Enterprise," three of the best consecutive episodes in Star Trek: The Next Generation which just happen to run in season three.

I don't want to spoil too much for you, but Q turns human, Riker gets accused of both murder and adultery, and Tasha reappears to die a meaningful death. Was that too much? Sorry.

Speaking of spoilers, don't miss next week when the podcast will be all about Star Trek Into Darkness! Don't worry, there will be a clear delineation between general thoughts and spoiler territory. You'll know when to stop listening if you haven't seen it yet. But suffice it to say that I'm excited about seeing this movie!!

Okay, here's the podcast. Press play and enjoy, my friends!