Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "A Family of Human Brothers"

On this episode of Star Trek: Asterisk I'll be reviewing Star Trek: The Next Generation's season four episodes, "Family," "Brothers," and "Suddenly Human." A fine trio of episodes with a through-line of family that allows Picard to rest after the trauma of being assimilated.

If you've ever landed in France and encountered an evil twin that was adopted by the dude who killed your parents, well, you might have some other issues... but you'll at least relate to some aspect of these episodes.

When you're done, you can check out the rest of the website and read all the reviews that have come before and maybe check out "Dark Matter" while you're at it? It's up to you. Until then...

Press Play and enjoy!