Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Sarek's Ménage à Toys" Officer's Lounge

Welcome to the Officer's Lounge. Straight ahead we've got commentary on "The Most Toys," "Sarek," and "Ménage à Troi". We're rapidly approaching the end of Season 3 of Star Trek: The Next Generation. But before that, we've got three excellent episodes to talk about with ya.

In "The Most Toys," listen to Data battle it out with Artie from Warehouse 13 to avoid becoming just another artifact.

In "Sarek" watch and cry as Spock's dad breaks down in his old age.

In "Ménage à Troi" gawk over Deanna and her mother getting naked in front of Ferengi... audibly.

Press Play and enjoy!