Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Sarek's Ménage à Toys"

And now some review action where I break down "The Most Toys," "Sarek," and "Ménage à Troi."

Have you ever found yourself wanting something for yourself so badly after having beaten a Ferengi at chess to get it that you faked a Starfleet officer's death to secure it, but then beat it in a fit of senile rage after passing 200 years old? Then you'll totally relate to these three episodes!

We're nearing the end of season 3. Come back on Friday and we'll watch the last two episodes and follow it up with the premiere of season 4!

Press Play and enjoy!