Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "Tin Man's Hollow Holiday" Officer's Lounge

It's time for the Star Trek: Asterisk Officer's Lounge again! There are a few technical hiccups in this one, so if you try to sync up Netflix, be ready with the pause button in the first fifteen minutes, but it clears up around the middle of the first episode. And that episode is... "Captain's Holiday"! Followed up by "Tin Man," and "Hollow Pursuits." A few classics for your pleasure today.

I have to admit I've been really tired this week so my commentary may not be up to snuff, but at least you get to enjoy the episodes themselves. Here it is...

Press Play and enjoy!