Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "The Future Mission Loss"

Here we are again, paying homage to Star Trek in the only way we know how: talking about it. In today's Star Trek: Asterisk I'll be discussing "Future Imperfect," "Final Mission," and "The Loss" from Star Trek: The Next Generation's season 4.

If you've ever woken up with amnesia to discover you've lost your telepathic abilities and are about to lose your captain if you don't find water for him, then you're going to totally relate to these episodes.

After you enjoy this podcast, do me a favor and hop on over to the Dark Matter page. I think you might get a kick out of my short story and it's only 99 cents. You can throw a buck at me, right?

Press Play and enjoy!