Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Star Trek: Asterisk "The Wounded Devil Data"

You're just seconds away from listening to another episode of Star Trek: Asterisk in which I break down three episodes of Star Trek: The Next Generation's season 4. This week, those episodes are "Data's Day," "The Wounded," and "Devil's Due".

So, sit back, relax and if you think you're getting a message from the devil, just remember the Cardassians are your friends, and they would never allow you to believe one of your ambassadors (who was actually a spy) had died in a transporter accident. (Or would they?)

After you're done here, go pick up my short story, "Dark Matter". It's just 99 cents and it's a romping good read, according to the credible source in my head.

Press Play and enjoy!

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