Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Chromebooked: The Interface Tour

One of the more intimidating aspects of switching to a new operating system is learning a new interface. Fortunately, Chrome OS has an advantage in that the Chrome browser can act as an intermediary between your regular system and Chrome OS. If you're at all familiar with the Chrome browser, you'll get along just fine with Chrome OS, but there are still a few differences. I'll walk you through a few of them.

What Windows calls the taskbar, Chrome OS calls the shelf. It works pretty much exactly the same way, except the menu looks different and it gives you access to all of your apps whether you purposely put it there or not. Which isn't as obnoxious as it sounds, because there's really no other way to get to them. Whereas, in Windows, you can open the file explorer, go to Program Files, and find all your apps there. The file explorer works a little differently in Chrome OS. And that's where Google Drive comes in.

There is an app called Files in your Apps menu, in most cases it's also pinned to the shelf, and if you click it you'll find a fairly familiar interface, except the default folder it opens to is Downloads. The way it works is sort of as though you have two drives, one is your Downloads drive, and the other is Google Drive. When you log into Google Drive, you'll automatically have 15 free GB of storage, or you can pay to get more. The amount of storage you have in Downloads varies according to which Chromebook model you have, but it's generally pretty low because if you want to keep something you've downloaded, you're expected to put it in Google Drive. The idea behind this system is that all your files are saved to Google Drive and you can access them from any interface. Of course, you have your Google Drive browser interface, or if you're more comfortable using the familiar facade of Windows, you can use this Files app. You can create folders here and organize yourself as you see fit.

Another essential part of any graphical user interface are the Minimize/Maximize/Close buttons. These are pretty unique in Chrome OS. Minimize and Close are pretty normal. You'll get the hang of them easily. Maximize is pretty different, though. You can click to maximize or... windowize? the window? Make it smaller? Anyway, that's easy. The unique part is that if you hold it down, two arrows appear and depending on which arrow you land on, you can move the window to take up that side of the screen. Very useful if you wanna compare two documents, or whatever.

Lastly, you've got your clock and notification windows. Notifications are pretty simple to understand. They hook up with Google Now so you can get weather and road conditions and such in there. If you don't have any Google Now cards or notifications, the notification button will not show up. Don't worry, it's still there, it's just not going to be visible until it needs to be. The clock menu holds all the extra stuff an OS needs: Shutdown, Lock, Help, Wi-Fi, Bluetooth, Volume, etc. It's all really pretty self explanatory, once you figure out where it is. And here I just told you! So you have no excuse!

That's pretty much all you need to know about the Chrome OS interface. If you use Chrome on Windows or Mac, you pretty much already know everything else. See? It's easy! I'm gonna go play around with the new Hangouts app and then get back to you about that. Until then, keep playing around!