Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Spock is Not Dead

Art by Richard67915
It's taken a while to compose myself. Leonard Nimoy passed away Friday... I watched The Wrath of Khan that night and bawled my eyes out. I wore a black shirt and blue Star Trek socks the next day to mourn, and all the while read posts from regular fans and celebrities alike that remembered the man who brought us the first and arguably the best Vulcan that ever existed. Mr. Nimoy was responsible for many different pieces of art including roles in non-Trek movies and a wonderful photography career.

But, of course, the focus is on Spock. What really got me about that, however, is people saying "RIP Spock," or saying that "Spock has passed away." Spock is not dead. Even if Spock Prime dies in the Star Trek universe, Quinto Spock still exists. Even if they both died, Spock is an idea that can live forever in books, movies, comic books, video games... there is nothing that can kill a fictional character, as The Search for Spock proved.

Leonard and Spock are inseparable. He basically created that character. He even set up many aspects of Vulcan culture through his portrayal of Spock. In some ways, it feels as though Spock is dead, but what's important is to remember the man. And we can do that by keeping Spock alive. Watch an episode of Star Trek and remember what a great man Leonard Nimoy was. Watch Zachary Quinto give the Vulcan salute and remember that Leonard Nimoy created that salute out of a Jewish blessing. Spock will always be around, therefore Leonard Nimoy is immortal.

Spock is not dead. Leonard Nimoy will always be remembered. They both have been and always shall be our friends.

To the rest of us, may we live as long and prosper as well as Leonard Nimoy did.

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