Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Green Onion: Man Keeps Lights Off While Girlfriend Away

Sitting on his IKEA couch that was as black as the room around him, Jason Donovan, a 33-year-old car wash salesman, claimed to have been struck with the idea of saving money on electricity during the interim moments while his girlfriend, 26-year-old Julie Nygard, stayed at her parent's place to "work some things out."

"I don't think it's depressing at all," Jason said, before he threw back the last swig of beer in the bottle he had been nursing and deftly opened a third one. "With all the little LEDs from the electronics around it kinda reminds me of Christmas."

Jason remains in complete denial that his relationship is in a downward spiral and that the darkness of his home is a reflection of his subconscious feelings. "It's all going to work out," he assured researchers, "and while it does, I don't mind keeping it dark in here. It's both relaxing and cool."

Sources close to the couple claim that Donovan's relationship with Julie Nygard had been on the rocks for at least the past month when Nygard confided that she had gotten back in contact with one of her ex-boyfriends. "I'm not saying they're hooking up physically," sources conjectured, "but emotionally? Now, that's a whole 'nother (sic) thing..."

Meanwhile, Donovan remains convinced that a 30-60 cent decrease in his electric bill is worth the possibility of tripping over the errant shoe and the comfort of not having to look at things that remind him of Nygard.