Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Green Onion: Local Man Uses Social Media to Update Friends on Progress and Quality of Day

LITTLEROCK, IL -- They wait with bated breath as they hit refresh on their Facebook feeds.

Friends of local man, Brian Talbot, have been begging for more information since he posted a message at 10:43 am saying "Today has been good so far. We'll see if that continues to be the case. My work load may or may not double."

Friends of Talbot say that concern for his wellbeing is what keeps them at their computers during the work day. "He always posts something like 'Today is good,'" one of his friends says, "Which makes me think, well, maybe there's a possibility of something going horribly awry. What else could be the point of that kind of post? It's got me on edge!"

Dr. Rand Larson, a psychologist with the Chicago Institute for Social Media, has suggested these kinds of updates are usually little more than a cry for attention. "When the average user posts this kind of update on social media, it suggests he has no friends in the immediate vicinity or available via text message to talk to, so he is, in a sense, calling out to anyone who will listen."

In Brian's case, there are at least four friends listening. And they want more.

"Will his day remain good?" they ask, "Or will it crumble into shambles after his workload overtakes his ability to cope and forces him to reach unhealthy stress levels?"

More on this story as Talbot continues to report in.

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