Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Project Asterisk: The Germ

There was an idea to bring together the greatest entrepreneurs Tampa had to offer and put them in the same building. Okay, so many other people have also had that idea. That's not the point. The point is I'm having this idea right now. And it's been swimming around in my head for a while. When I started working in Tampa, I worked at Tampa Bay Wave, a co-working space that, when I started, was housed in the Sykes building and contained and produced a number of successful startups. It now has locations on Kennedy and Channelside. I was only there for the Kennedy location before I moved on and started working from home.

Working from home is great, don't get me wrong. I love the freedom it affords and, as I have just moved into one of Tampa's brand new premier apartment complexes, I have a beautiful place to get my job done. The Pearl offers a business center where I can print things, highspeed, reliable Internet where I can check the tweets, and spacious lounges with a beautiful view of downtown that act as a sort of office. But there's one thing it doesn't offer: community.

Now that I've moved on from The Wave, I've found that many of the friends I made there have, too. Some of them are struggling to find their perfect office space, some of them are working from home (I assume suffering from the same lack of community that I am), and some are working out of office spaces owned by their relatives. (Don't get me wrong, family is a fine community, but one needs a little diversity, am I right?) So we're all in disparate places, and I want to bring us all back together.

So I got this germ of an idea to start my own co-working space. It'll be called The Green Asterisk Cowork Space, probably just The Green Asterisk for short, and will pretty much be an expansion of what I've already got going on with the brand. Now I just have to figure out how to do that. And this blog will act as a record of me doing just that.

So now I'm calling on all my entrepreneurial friends to tell me what you think and lend me your advice. Will you join me in this co-working venture? Is this even a good idea? Does Tampa have a glut of co-working spaces such that one more will just be over the limit? Or do you think the Green Asterisk brand of co-working is the fresh air that Entrepreneurial Tampa needs? While you answer, I'll be off looking at realty listings.

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