Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Project Asterisk: On to Something

Saturday I'm getting married. Not to brag, or anything, it's just that wedding stuff has been more on my mind this week than coworking stuff. As such, I don't really have much to blog about today. I did, however, want to thank everyone who has encouraged me, advised me, and said they would join with me. It turns out that this has had a more massive response than I ever dreamed it would have.

I've gotten encouragement from pillars of the Tampa Entrepreneurial community such as Linda Olson from Tampa Bay Wave and Joy Randles from Startup Grind. Alex Hillman, who I mentioned in my last blog post as a coworking guru out of Philadelphia, retweeted that blog post and offered his advice over Twitter. Tracey Warren, who runs the InSpark coworking space out of Lynnwood, Washington, commented directly on my blog post to offer her congratulations. And roughly a dozen friends and acquaintances, all of them important pieces of the Tampa puzzle, have either said they want to be a part of the space or offered their help in other ways.

As I mentioned in my reply to Joy on Facebook, all of this encouragement serves to bolster my conviction that I'm on to something here. And without it, I don't think I would even get as far as three blog posts about it. But here we are, week three of talking about coworking, and I'm still going strong (well, apart from turning my attention to my wedding). I have things in the works relating to where and when the first meetup will be, but nothing I'd like to give away right now. Just know that it will happen and that it's due in large part to you.

In case it wasn't clear: Thank you.