Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Project Asterisk: Coming Together

I've been meeting with people and talking to people and organizing a meetup and buying snacks and making coffee and it really feels like a tornado of activity is all coming together now to coalesce into a real, working project and I'm so excited that I've gone way to long without a period.

Two days ago I met with Gregg Hilferding at his office in downtown Tampa which he shares with the good people at Phonism. Gregg is a veritable font of wisdom about how to run a coworking space as it's one of the things he has analyzed through experience for many many years now. In fact, he gave me so much good advice that one of the pieces of advice was to start a wiki to organize all the advice.

Well, I looked into it and making a wiki is hard (at least, it's above the threshold of work I'm willing to put into it), so instead, I started a Trello board. Priority One is actually physically looking into spaces. Literally into -- like, tour style. Right now I have a really great lead on a space in Seminole Heights. It's not my absolute dream space, but it might be a good way to start small and save up for something better.

Aside from that, I need to look into things like establishing an LLC, writing a business plan, possibly securing a loan, learning about taxes, starting a business bank account, all that startup stuff that I've never done, but heard about others doing it dozens of times for as many businesses. So theoretically it should be easy, right? I guess we'll find out.

In the meantime, the coworking meetup is still on for August 3rd from 9-5 at the Pearl's Aqua Lounge. Come on down and get excited for everything that The Green Asterisk is going to be!

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