Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Project Asterisk: A Word on Membership

This week I've been doing a bit of research on pricing and membership perk precedent. There seems to be a lot of different schools of thought on how to organize the pricing tiers. Cowork Tampa, for example, seems to be almost entirely based on how much time you spend in the office until you get up to the private office level when you're paying for space rather than time. Industrious bases their pricing on the number of people in your company, giving better deals to bigger companies, which makes sense if you're focusing on growing businesses, but not so great for the individual. Cocreativ works the same way but is a bit more affordable. In my opinion, Tampa Bay Wave seems to have a pricing structure that makes the most sense, adding more benefits with higher tiers rather than just time or number of people.

I want the membership for The Green Asterisk Cowork Space to be stupid simple. I'm going to have one pricing tier that's not for members, but lets you use the space for the day, and then the rest of the tiers will have membership benefits.

Day Pass

This lower price will get you in the doors for a day and give you access to all the shared amenities such as snacks, game tables, conference rooms, WiFi, etc.


The following tiers include "membership" which means you get to participate in events and vote on what happens at the space. You'll also get a key or a fob for 24/7 access.


This tier gets you an unreserved seat at a coworking table.

Reserved Desk

This tier gets you an open, lockable desk that you can claim as your own.

Office Space

This tier gets you a private office with pricing based on office size.

Specific amenities will depend on decisions that have yet to be made, but I think you can see where I'm going with it. It would probably be imprudent to speculate on exact pricing so early in the game, but I'm thinking the day pass will be relatively cheap, but coworking would be more cost-effective if you're going every day. The desks will be all the same and the office spaces will ideally be just big enough to hold you and your employees.

In about a week and a half I'll be meeting with my core group of coworkers to work out what exactly they expect and want from their perfect coworking space and I'll definitely work those suggestions into the plan as a whole.

What do you think? Are there better ideas on pricing out there?