Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Project Asterisk: Reboot

Last post I mentioned not having luck securing a business loan. The reason I wanted to get one so quickly was that I had a building ready to go, I just need to be able to pay the rent. Well, it seems I've waited too long and lost that building. So I'm back to the drawing board. Which I suppose is for the best. I'm sure I was running too quickly before. I'm gonna reboot and take it a little more slowly now.

When I started the Green Asterisk LLC it was specifically for the purpose of setting up the coworking space, but I'm already an established social media manager. So that's what The Green Asterisk will be until I'm confident that I have the means and the support to secure a building for coworking. Through these means, I'll be able to raise a little more money towards the project and establish the LLC as a profitable business before moving onto the more challenging effort of starting a physical space.

The meetup will continue on, too. If nothing else, it's been fun to see friends and colleagues every two weeks and provide a nice place for them to get work done. In fact, I've been thinking about bumping up the meetups to every week. I don't expect everyone to make it every week, but I feel like a weekly meetup is supportable and will appeal to more people. What do you think?

The headline here is that even though I'm rebooting, I'm still community-first. As I said from the very beginning, I need to start with building the community. Only from there will I be able to start a successful coworking space. If you're one of the people who has expressed interest in joining my coworking space, let me know if you need a private office, or if you just plan on using either open coworking or a dedicated desk. This will go a long way toward planning what kind of space we end up looking for in the future.

And to everyone who has guided me along the way, thank you so much. I still think I'm on to something here, and it's all because of you.