Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Project Asterisk: Meetup 2.0

It's been a while since I announced a reboot of my process to start a coworking space and in that time I've been listening to the lovely coworkers who have been meeting up with me every two weeks at The Pearl to find out what they need and what they expect from a coworking space. It has been a much longer process than I thought. And I thought I had already accounted for things taking longer. I guess there's always more than you expect, even if you expect more.

I think I can say that the meetups have been a success, but there are a few things I'd like to tweak. So far, I've been leaving the doors open from 9 to 5, normal banking hours, but I have found that many people don't arrive until later and many leave early. To account for this, I'm going to change the meetup hours to 11am to 4pm; a good amount of time in the middle of the day to enjoy some lunch and get some work done in the most productive hours.

Also, through listening to feedback from the coworkers, I've decided to move the meetup from Friday to Thursday when it seems the most people will be able to make it, and every single Thursday at that. No more two-week wait time. This will start after the next Friday meetup, so October 18th.

Hopefully, this new schedule will encourage everyone to show up at the same time so they can network together instead of what we're seeing now, which is sporadic visits throughout the day. Don't get me wrong; it's been nice to visit with everyone one-on-one, but this meetup is all about everyone coming together as a community. So let's do that. :)

One last thing: it has been a pleasure for me to provide food and drinks to everyone, but in order to keep this thing going strong, this aspect of the meetup is going to start being a strain on my personal finances. One of the things that make communities great is everyone pitching in to help everyone else so, in that spirit, I'm going to start asking for a $5 donation from each coworker to cover these costs. I'm not going to kick you out if you don't pay, but I will very much appreciate your generosity. Giving more or less than $5 will also be accepted. Just whatever you can handle. I can also take any form of payment (except bitcoin... sorry).

Thank you again to everyone who has been supporting this project. It's been a learning experience for me, and I hope it has been beneficial to you.

TL;DR: Here's the important stuff: 

  • New schedule for the meetup!
  • Every Thursday, 11am to 4pm!
  • Starting October 18th!
  • $5 suggested entry donation!