Why Slow and Steady Wins the Race in Social Media

A lot of the times, new business pop up and their owners are so excited about this new venture that they think they need to see quick growth on social media. This mindset may lead them to make some rash decisions such as buying followers or spending too much on ads. And it may look impressive to investors to have gained over 1,000 followers in under a month, but savvy investors know there's more to it than that. And the day-to-day consumer probably won't even pay attention.

Let's get this out of the way right at the front: Do not buy followers. No one knows for sure, but it's estimated that about 15% of social media accounts are bots. That's 15% of about 3 billion. So, if you had every bot on Twitter following you, it would bring your follower count up to about 450 million. Sounds impressive, right? It does right up until you realize that bots aren't buying your products or telling any real people about you. You could make the case that the high number of foll…

Project Asterisk and the State of Coworking

When I started Project Asterisk it was with the express purpose of starting a new coworking space in Tampa. I fully intended to expand a market that seemed to me to be still in its infancy. In the time since I had the idea, several new coworking spaces have popped up in the area, including just down the street from the original building I had planned for it. Today there is no shortage of options for people looking for a coworking space and I am very happy about that. Unfortunately, it kind of means that Project Asterisk is a little redundant now.

To be completely honest, I was also in a much better place financially when I started this. In the time since I had the idea to start a coworking space, I have lost a major client and a couple of not-so-major ones. Even back then I didn't seem to have the resources to get something up and running. Now it seems like an impossible feat. The idea was to raise money from the people who came to the coworking meetup, but the past few meetup dates brought no one but myself to the Pearl's Aqua Lounge.

I think it's time to shut the project down. It was a good idea at first, and I still believe I was on to something. I was just too slow. I was on to something because we now have Cowork1, Factory 114, and a new Station House in Hyde Park (coming soon). There are so many options to choose from if you want to go out and get some work done. A Green Asterisk coworking space would end up just being another voice in the chorus.

So, that's it for Project Asterisk. But don't worry, I have plenty of other projects in the planning stages. Maybe I'll take a look at one of these new coworking spaces to get them up and running. We'll see. Until then, keep following my blog for social media tips and tricks and don't hesitate to consider The Green Asterisk for your running your business's social media accounts! That is my bread and butter, after all.